| abstract |
A packaged personal cleansing product comprising: (i) a foaming composition, wherein the foaming composition comprises less than 25 % by weight, preferably less than 15 % by weight, of water, at least 18 % by weight of surfactant, said surfactant being selected from anionic, nonionic, cationic, zwitterionic and amphoteric surfactants and mixtures thereof, and from about 1 % to about 50 % by weight of a water-insoluble skin or hair care ingredient; (ii) propellant gas; and (iii) a container for (i) and (ii); characterised in that the propellant gas comprises carbon dioxide, nitrous oxides, or mixtures thereof and that the viscosity of the foaming composition, measured at 20 °C and 1 atmosphere, using a Brookfield viscometer, No.2 Spindle at 60 rpm, is less than 700 mPa.s. The packaged personal cleansing product of the present invention provides improved lathering, mildness, improved deposition of skin/hair care ingredients onto the skin and improved perfume delivery and residuality. |