| abstract |
The invention relates to adhesive labels comprising a water-insoluble carrier material, which can be glued to an object by means of an adhesive substance composition and can be removed from the object again with washing liquid. The adhesive substance composition is an aqueous polymer dispersion, containing a branched or cross-linked acrylate copolymer having a glass transition temperature of less than or equal to -20ºC, composed of C 1 to C 20 alkyl(meth)acrylates as the main monomer, ethylenically unsaturated, copolymerizable C 3 - to C 6 -monocarboxylic or dicarboxylic acids, and optionally further monomers. The adhesive substance composition further comprises softeners. The branching or cross-linking of the acrylate copolymer is carried out by copolymerizing branching or cross-linking monomers, selected from monomers having at least two radically polymerizable, ethylenically unsaturated groups, or by adding aminotriazine compounds. |