| abstract |
A system and process is provided for determining, selecting and identifying commercial and/or non-commercial segments for insertion into a break in a given programming signal. In one embodiment, a break planner (204) is provided in a media stream planner (104). The break planner (204) utilizes at least one parameter provided by at least one of an ad campaign (102), an active segments list (202), a viewer profile database, and a prior inserts history to determine which segment to insert into a given break in a programming signal. Such determination may be made real-time or on a pre-determined basis and may be communicated to an advertisement inserter (108) which provides such 'segments' to a transmission system (112) for insertion into a transmitted or otherwise communicated programming signal. In an alternative embodiment, the selection and insertion processes may be accomplished in a personal video recorder. |