| abstract |
The subject matter of the present disclosure are agents for oxidative hair lightening or hair coloring, containing 70-90% by weight of a total of % water, oxidation dye precursor(s), alkalizing agent(s), and a certain mixture of a crosslinked copolymer of acrylic acid and non-ethoxylated esters of acrylic acid with linear C10-C30 monoalcohols, anionic surfactant, cationic or zwitterionic polymer and linear, saturated C8-C22 alkan-1-ol, and sodium polyacrylate, giving the whitening or coloring agent an application-optimal viscosity and the consistency of a gel-like cream with an excellent feel. |