| abstract |
The subject matter of the present disclosure are agents for oxidative hair lightening or hair coloring, containing from about 70-90% by weight of a total of % of water, alkalizing agent, optionally a colorant, and a certain mixture of a cross-linked copolymer of acrylic acid and non-ethoxylated esters of acrylic acid with linear C10-C30 monoalcohols, anionic surfactant and linear, saturated C8-C22 alkan-1-ol, and sodium polyacrylate, whereby the brightening or coloring agent obtains an application-technically optimal viscosity and the consistency of a gel-like cream with an excellent haptics. |