| abstract |
Applications for a Content Engagement Power (CEP) value include generating a script, text, or other communication content or for controlling playout of communication content based on neuro-physiological data, gathering neuro-physiological data correlated to consumption of communication content, or rating effectiveness of personal communications. The CEP is computed based on neuro-physiological sensor data processed to express engagement with content along multiple dimensions such as valence, arousal, and dominance. An apparatus is configured to perform the method using hardware, firmware, and/or software. |