| abstract |
Exemplary embodiments relate to techniques for presenting and targeting media in communications services. Media, such as live events, updates on a topic of interest, or digests of news sites or other content providers may be surfaced to a user in a number of ways; for example, an article view relating to the topic, a messaging view showing message threads, a media view showing interesting pieces of media, or in an active conversation based on analysis of a conversation and trending topics, such as news events. A system may suggest recipients that may be interested in discussing the content. The recipients may be presented in a ranked order based, for example, on an affinity or relationship of the recipients to a publisher of the content. Publishers may add or remove topics, and may set an end-time at which updates cease. The updates may be presented in a messaging thread. |