| abstract |
An ink jet ink composition is provided that can form an image having excellent weather resistance, abrasion resistance, and coloring property. The non-aqueous ink jet ink composition includes at least one solvent represented by R 1 O—(R 2 O) m —R 3 and having a flash point of 140° C. or lower and C.I. Pigment Orange-43 (PO-43) as a pigment, wherein R 1 and R 3 each independently represent hydrogen or an alkyl group having 1 to 5 carbon atoms, R 2 represents an alkylene group having 2 or 3 carbon atoms, and m represents an integer of 2 to 6. |