| abstract |
A method for driving an electrophoretic display device that is provided with a display unit having a plurality of pixels in each of which an electrophoretic element containing a plurality of electrophoretic particles is sandwiched between a pixel electrode and a common electrode that face each other is provided. The method for driving an electrophoretic display device includes: during a first partial rewriting period, when an image that is displayed on the display unit is rewritten, partially rewriting the image that is displayed on the display unit by supplying a common voltage to the common electrode, by supplying a second voltage to the pixel electrode of each of first pixels among the above-mentioned plurality of pixels, the above-mentioned each of the first pixels displaying a first gradation before the rewriting of the image and then displaying a second gradation that is different from the first gradation after the rewriting of the image, the second voltage being set so as to correspond to the second gradation, and by supplying a voltage that is the same as the common voltage to the pixel electrode of each of pixels other than the first pixels among the above-mentioned plurality of pixels or by putting the pixel electrode of each of pixels other than the first pixels among the above-mentioned plurality of pixels into a high impedance state; and during a second partial rewriting period, when the image that is displayed on the display unit is rewritten, partially rewriting the image that is displayed on the display unit by supplying the common voltage to the common electrode, by supplying a first voltage to the pixel electrode of each of second pixels among the above-mentioned plurality of pixels, the above-mentioned each of the second pixels displaying the second gradation before the rewriting of the image and then displaying the first gradation after the rewriting of the image, the first voltage being set so as to correspond to the first gradation, and by supplying a voltage that is the same as the common voltage to the pixel electrode of each of pixels other than the second pixels among the above-mentioned plurality of pixels or by putting the pixel electrode of each of pixels other than the second pixels among the above-mentioned plurality of pixels into a high impedance state. |