| abstract |
A driving method for driving an electrophoretic display apparatus, which has a display section including a plurality of pixels each having a pixel electrode and a common electrode opposing each other and an electrophoretic element interposed therebetween which includes electrophoretic particles, includes erasing a first image displayed on the display section, during a process of rewriting the first image into a second image, by supplying the common electrode with a common voltage, supplying the pixel electrode of a pixel among the plurality of pixels which is displaying one gradation out of a first gradation and a second gradation different from the first gradation with a voltage corresponding to the other gradation different from the one gradation, supplying the pixel electrode of a pixel among the plurality of pixels which is displaying the other gradation with a voltage of the same level as the common voltage. The driving method includes displaying the second image on the display section, during the process of rewriting the first image into the second image, by supplying the common electrode with the common voltage, supplying the pixel electrode of a pixel among the plurality of pixels which is targeted for displaying the one gradation in accordance with corrected image data with a voltage corresponding to the one gradation, supplying the pixel electrode of a pixel among the plurality of pixels which is targeted for displaying the other gradation in accordance with corrected image data with a voltage of the same level as the common voltage, wherein the corrected image data is image data obtained by correcting image data associated with the second image so as to reduce an area displaying the one gradation and expand an area displaying the other gradation in the second image. |