| abstract |
A method and system for serving electronic content for placement in a user interface provided by an online service provider system is described. The system stores user data in a user database based on user interaction with the user interface and stores filters associated with the electronic content. The user data is compared to the filters associated with the electronic content and it is determined if the user data matches conditions of the filters. If a match is determined the electronic content is provided for presentation by the user interface. |