| abstract |
Method for determining user reaction with specific content of a displayed page, the method comprising receiving eye tracking movement of the user captured with an eye tracking device, determining a location on the content page that the user is viewing from the monitored eye movements, storing data representative of the tracking movement or determined location in a database, analyzing the data to determine the value of parameters such as the dwell time or user's pupil dilation on at least one specific location of the displayed page, wherein the values of the parameters are compared with predetermined normal figures, the reaction of the user being defined on the calculated gap between normal and current values of the parameters, the reaction of the user being displayed to the page provider in real time. |