abstract |
A computer-implemented method for the design and/or marketing of one or more consumer products based on an identified Icon includes capturing and storing in memory preferences of the Icon in accordance with at least one systematic survey of at least some of the preferences; creating one or more of a design for at least one consumer product or for a space or scheme for marketing and promotion, the consumer product, space or scheme design incorporating the captured preferences; and storing the design in memory. The preferences may include aspects of a product or space and information regarding the background of the Icon. A method for at least one of the design and marketing of one or more consumer products includes creating a design for at least one of a consumer product and an environment for sales, promotion and/or demonstration of at least one consumer product, the design incorporating captured preferences of an Icon; and storing the design in memory. A method for marketing of a consumer product includes communicating to prospective customers incorporation of preferences of an Icon in at least one of the design and/or marketing of the consumer product; making the consumer product available for purchase. A determination may be made as to whether a person has Icon status by obtaining and storing in memory values of objective and subjective variables, entering the variables into a weighted formula, calculating the result of the formula, and comparing the result to a threshold for Icon status. |