| abstract |
A computerized system and method for conducting a survey of the promotional activities of sales representatives for specific pharmaceuticals of the various pharmaceutical companies. A single panel of physicians is provided to collect data regarding both (1) the promotional activities of the sales representatives whom they have encountered, and (2) the diagnosis and treatment of their patients. The data is provided into a database for analysis to evaluate any cause and effect relationship between the promotional activities of the sales representatives and the pharmaceuticals prescribed by them to their patients. of Montgomery, Commonwealth of Pennsylvania, respectively, have made a certain new and useful invention in a Computerized Pharmaceutical Sales Representative Performance Analysis System And Method Of Use of which the following is a specification. |