| abstract |
A light-reflective anisotropic conductive adhesive for use in anisotropically electrically connecting a light-emitting element to a wiring board, the adhesive comprising a thermosetting resin composition, electroconductive particles, and light-reflective insulating particles. The light-reflecting insulating particles are particles obtained by treating the surface of titanium oxide particles with one compound selected from the group consisting of Al2O3, SiO, SiO2, ZnO, ZnO2, and ZrO2. The light-reflective insulating particles have a titanium oxide content of 85-93%. The light-reflective insulating particles have a particle diameter of 0.2-0.3 μ m, and the electroconductive particles have a particle diameter of 2-10 μ m. |