| abstract |
The present invention provides a light reflecting anisotropic conductive adhesive and a light emitting device which can maintain a light emitting efficiency of a light emitting device and prevent cracks from being generated to obtain high conduction reliability. The light reflective anisotropic conductive adhesive contains a thermosetting resin composition, conductive particles, and light reflective needle-like insulating particles. The light reflective acicular insulating particles are at least one inorganic particle selected from the group consisting of titanium oxide, zinc oxide and titanate. |