| abstract |
An oral care product is disclosed that can be directly customized by the consumer according to their needs and preferences. The consumer selects a basic oral care product and one or more customizing agents that are added to the basic product to create a customized product that provides the desired therapeutic, aesthetic and use experience. Customized basic oral care products include dentifrices, toothpastes, dental gels, subgingival gels, mouth washes, mouth sprays, tooth whitening gels, denture products, and dental floss or tape. Customized agents include oral care active substances; flavoring agents; sweeteners; taste, mouth feel, odor or aromatic oils, other sensation-sensitive materials such as cooling agents and warming agents; colorants, opacifiers Product aesthetics, such as stains and textures or rheology modifiers; and combinations thereof. |