| abstract |
(57) [Summary] [Problem] To switch an embodiment of an advertisement in an advertisement space prepared in a game screen and a game sound according to a game development and the number of viewers. SOLUTION: A means 1 for executing a game program in which an advertisement space is prepared in at least one of a game screen and a game sound, means 2 for managing an advertisement executed in the advertisement space and execution conditions thereof, In an advertising system including a screen and a game terminal that outputs game sound, wherein the advertisement execution condition is associated with a game development, an advertisement satisfying the advertisement execution condition is executed in the advertisement space according to the game development. I do. |