| abstract |
A liquid personal cleansing composition comprising: a) from about 5 % to about 60 % by weight of water-soluble surfactant selected from anionic, nonionic and amphoteric surfactants and mixtures thereof; b) from about 0.01 % to about 10 % by weight of a hydrophobically modified nonionic cellulose ether selected from C10-C24 alkyl and alkenyl modified methyl, hydroxyethyl and hydroxypropyl cellulose ethers having a degree of nonionic substitution in the range of from about 1.8 to about 4 and a degree of hydrophobic substitution in the range of from about 0.1 % to about 1 % by weight; c) from about 0 % to about 10 % by weight of a water-soluble polyol; d) from about 0.01 % to about 5 % by weight of cationic polymeric skin conditioning agent; and e) water; and wherein the composition displays a shear stress of about 150Pa at a shear rate in the range from about 100s<-1> to about 600s<-1> at 25 DEG C. The products demonstrate excellent in-use efficacy benefits including mildness, a moisturised skin feel, desirable rheology and application characteristics, good rinsibility and good product stability. |