| abstract |
A liquid personal cleansing composition comprising: a) from about 5% to about 60% by weight of surfactant selected from anionic, nonionic, zwitterionic and amphoteric surfactants and mixtures thereof; b) from about 0.1% to about 5% by weight of a water-insoluble salt of a C14-C22 fatty acid; c) optionally from about 0.01% to about 5% by weight of a cationic or nonionic polymeric skin conditioning agent; and d) water. The products demonstrate excellent in-use efficacy benefits including mildness, a soap-like skin feel and good product stability. Preferred metals for salt b) are Zn, Ca, Mg, Li, and Al. The preferred salt is zinc stearate. |