| abstract |
Applications for a Content Engagement Power (CEP) value include generating a script, text, or other communication content or for controlling playout of communication content based on neuro-physiological data, gathering neurophysiological data correlated to consumption of communication content, or rating effectiveness of personal communications. The CEP is computed based on neurophysiological sensor data processed to express engagement with content along multiple dimensions such as valence, arousal, and dominance. An apparatus is configured to perform the method using hardware, firmware, and/or software. |