| abstract |
The present invention provides a shear thinning, transparent,gel laundry detergent composition, comprising a surfactant system containing surfactant material selected from an anionic surfactant, a nonionic surfactant or a mixture thereof, and from 1 to 8% by weight of a fatty alcohol gelling agent having the formula (I) R3 | R1-(C-OH)-R2 , wherein R1, R2 and R3 are independently selected from hydrogen and saturated or unsaturated, linear or branched C1-C16 alkyl groups, whereby the total number of carbon atoms in the gelling agent is between 8 and 17. It has been found that this gel laundry composition can stable suspend particles or capsules either for improving visual appearance or for practical reasons. |