| abstract |
A liquid personal cleansing composition comprising from about 0.01 % to about 15 % by weight of a thickening system which consists essentially of associative polymer and polar oil having a required HLB of at least 12, from 0.1 % to about 20 % by weight of a nonionic polyhydroxy fatty acid amide surfactant, from about 1 % to about 60 % by weight of a water-soluble auxiliary surfactant other than the polyhydroxy fatty acid amide surfactant and water. The products provide excellent product thickening and rheological attributes in storage, in dispensing an in-use, in combination with good efficacy benefits including excellent rinsibility, mildness, skin conditioning, skin moisturising, good product stability, cleansing and lathering. |