| abstract |
A shopping cart display system is provided to present product advertisements to consumers who do not nhave this innformation. This shopping cart display system includes a cart mounted display (514) that is responsive to nunique trigger signnals (504) provided by respective transmitters (1317) associated with respective fixed locations. When the ndisplay receives na unique trigger signal, it displays advertising associated with the respective location. In one embodiment, nthe display inncludes a sensor determining whether the information is displayed in the presence of a customer, and a nmemory for storing nall trigger signals received during a given shopping trip. The stored data are transmitted to a polling transceiver nlocated at na point of sale register to later analysis. Provision is made for the customer to request and receive information, nsuch as deli nnumbers. |