| abstract |
This invention provides a polymer film coating for use with cold glue labels, particularly on the adhesive-receiving side of a label film. The coating is resistant to both water and solvent, and includes a filler component and a binder component, at least one of which is hydrophobic. The coating imparts water resistance and solvent resistance to an adhered label, thereby improving resistance to label removal due to moisture or water contact, such as ice chest immersion. The coating optionally may be applied to the print face of the label to impart wet-scratch resistance and permit a balanced coating application. A coated label and method of applying the coating to a label film are also included. |